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Dodatni viri
- The National Council for Voluntary Organisations (2017): Segmentation and Targeting.
https://knowhow.ncvo.org.uk/campaigns/brand/marketing-1/copy_of_segmentation - John/Lynn Bruton and Lumen Learning (n.y.): Common Frameworks for Evaluating the Business Environment.
https://courses.lumenlearning.com/suny-principlesmanagement/chapter/common-frameworks-for-evaluating-the-business-environment/
